BrandScience: Video, Behind the Scenes
We welcome you to join our seminar taking place on 20th March 2019 at 9:30am – 12:30pm at thew CitizenM Hotel in Glasgow.
‘BrandScience: Video, Behind the Scenes’ is an opportunity to gain a better understanding of your video marketing content output and to explore the different types of content available to your brand.
We regularly create a diverse selection of video content for our varied client base – during this seminar we’ll explore a selection of our most significant projects, unpack them and recount the process that was undertaken from concept through to delivery. Why were certain decisions made? What alternatives did we turn down? What was the theory behind our decision-making?
Who’s it for:
This session is aimed at those working in marketing within existing organisations who are looking to broaden their understanding of video content creation for their business.
What’s it for:
The seminar will explore the ever increasing demand for video content within marketing and communications and will shine a light on the adaptability and evolution of our audiences consumption of this content.
We will cover:
• The different types of video content available to you and what they’re for
• Real first-hand case studies and industry insight into the process of creating this content
• The theory behind deciding what content should be created and for what audience
• Behind the scenes processes including the evolution of edits and post production
BrandScience is facilitated by Brand Calibre