Peak Scientific

Peak Scientific

Working with Peak Scientific (I, Luke Yerbury, am going to write this in first person, so we’ll see how that pans out…) It’s February 2014 and I’m at Peak Scientific HQ in Inchinnan, Scotland. It’s the first day of shooting their new...
Marketing a marketing agency

Marketing a marketing agency

In the last 12 months we’ve taken a lot of time out to consider how we position ourselves in the market and we’ve developed a marketing strategy for Brand Calibre that is designed to streamline our sales process and create a more authentic and engaging brand for our...
How to price your service based offering

How to price your service based offering

It’s difficult to put a price on something that doesn’t involve any raw materials or that produces a physical object at the end, so where do you start? Firstly, what is a service based offering? The easiest way to describe it is something that isn’t tangible. For...